Broome Campus Unit Information: Business Studies

BS100 Economics
Required unit for the Bachelor of Business
Available in off-campus mode

This unit provides an introduction to the nature and scope of economic analysis and provides a detailed analysis of the critical aspects of micro and macro economics. Topics which are covered include methods used by economists to understand current economic policy issues; introduction to macroeconomic and microeconomic principles; the concepts of supply and demand; tools and techniques such as elasticity; average and total fixed and variable costs, marginal costs and the nature of short run and long run costs and profits; the price mechanism as a conveyor of information; the factors governing national economic performance; theories of consumption and investment; contemporary issues such as inflation and unemployment; the role of fiscal and monetary policy; theory of international trade and exchange rate determination.

BS112 Accounting for Business
Required unit for the Bachelor of Business
Available in off-campus mode

The unit is intended for those students intending to enter a profession other than accounting, but who require an understanding of accounting and the role it plays in the management of, and decision making process within, a business organisation. The unit adopts a financial statement user/business management orientation addressing issues relevant to managing business organisations and understanding financial statements. A primary objective is to develop and enhance the students' abilities to analyse and evaluate reasonably complex issues in the context of accounting for, financing, and managing, business organisations.

BS160 Principles of Management
Required unit for the Bachelor of Business
This unit provides a sound introduction to management and the functions of an organisation. It examines both the classical and contemporary theories of management and organisation behaviour. In so doing, the unit considers motivation, controlling, planning, decision making, control and theories of power, politics, corporate culture and in the context of small and large businesses and entrepreneurial ventures. The intention is to provide the student with a broad base of understanding of general principles of management from which they can choose to specialise.

BS220 Managerial Finance
Required unit for the Bachelor of Business
Pre-requisite: BS112 Accounting for Business
Available in off-campus mode

This unit examines the theory of finance and investment, the environment in which the theory is to be applied, methods of analysis and the finance and investment decisions which must be made in the corporate sector. It is designed for those students needing a solid foundation in their understanding of business finance and investment and its main objective is to provide a comprehensive understanding of the sources of finance and the ways in which it may be invested. The unit examines factors influencing capital expenditure decisions, valuation approaches, the formulation of the capital structure, capital market environment; working capital and liquidity control, treasury function and goals, investment decisions and corporate securities and pricing. Included in this examination is a consideration of asset pricing models, portfolio theory and the basic features of derivatives used by corporate treasury.

BS221 Financial Markets and Instruments
Elective unit
Pre-requisites: BS220 Managerial Finance

Financial systems within developed economies are essentially similar in their structure and operation and thus an understanding of them will be universal in application. This unit focuses on the Australian financial system which is composed of numerous markets and institutions through which funds flow between lenders and borrowers. This unit covers the financial instruments, techniques and products that are available to savers, investors and borrowers, and examines the framework and markets through which the Commonwealth Government affects the flow of funds. Students will also gain a greater understanding of markets through the unit's evaluation of Government (and Institutional) regulations and supervision.

BS230 Business Information Technology
Required unit for the Bachelor of Business
This unit is designed to provide practical skills development in file management, business presentations, spreadsheets, databases and other software packages to solve business problems. It helps students develop an understanding of the complex issues of information technology. The unit provides opportunities to examine new and emerging technologies and IT issues, such as the internet, intranets, e-commerce, communications, deregulation, IT ethics/privacy/copyright/legislation and the impact of these on business now and in the future.

BS240 Business Law
Required unit for the Bachelor of Business
This unit involves an introduction to the Australian Legal system with special emphasis on the legal and commercial environment of Business. Topics include an introduction to the legal system and basic principles of the common law, the law of torts, especially negligence, the law of contracts, Trade Practices, manufacturers obligations, crime in the business context, business organisations and the consequences of incorporation.

BS250 Marketing
Required unit for the Bachelor of Business
This unit introduces students to the essential features of the marketing environment, marketing philosophies and market segmentation. Topics include target markets; markets - consumer and industrial; service marketing, product planning and development, product strategies, brand management, packaging; distribution - wholesale and retail markets, distribution channels, market research; promotion - personal selling, advertising and sales promotion; price - pricing objectives and price determination, the setting of prices, price strategies and policies; marketing ethics.

BS258 Public Relations
Elective unit
The organisation (for profit and not for profit) interacts with numerous "others" in the course of its business. This unit aims to educate students from all fields in methods to maximise these interactions. Traditional areas such as communicating with employees and customers are covered, with emphasis also placed on equally important but often neglected groups such as shareholders, the general public, the media, and the different levels of government. Also, the critical elements of fundraising are covered in detail. This unit is relevant for students, business people in large and small companies and the public sector, hospitals, schools, religious orders and a wide range of other organisations. The aim is for students to obtain a "hands on approach" to the field of Public Relations, and assessment tasks are structured accordingly.

BS273 Human Resource Management
Required unit for the Bachelor of Business
This unit provides students with an understanding of the individual-group-organisation interactions. Topics covered include: how organisations select, evaluate, compensate and develop employees; human resource management policies currently being used by organisations; personnel practices - for example staff development, career management, performance planning, merit, job goals, staff loyalty, continuous education and re-education.

BS280 The Business of Tourism
Elective unit
This unit provides students with an appreciation of the scope, nature and industrial environment of the business of tourism. It explores issues arising from the development and structure of tourism both globally and in Australia. Topics covered include the history and scope of tourism; the relationship of tourism to the economy; an introduction to tourism planning and development; an introduction to the impacts of tourism; the transport systems involved in tourism; the interrelations between the travel and hospitality sectors; the future of tourism in Australia.

BS329 Mediation and Dispute Resolution
Elective unit
This unit helps students develop a principled approach to dispute resolution and mediation that can be applied in a variety of situations. The course will involve students in case study approaches and simulations drawn from a range of settings, to illustrate the principles of conflict resolution.

BS353 Promotional Marketing
Elective unit
Pre-requisite: BS250 Marketing

The unit concentrates on integrated marketing communications that is the promotion of products and services to customers and clients and internally within the organisation. There has been an increased emphasis on customer service as business and government organisations/agencies have become more customer orientated. Promotional Marketing is a unit that is relevant to today's world in that it specialises in all aspects of marketing involving the promotion of products and services. This unit reviews the many methods of advertising and communicating the product and service attributing to the target market at all levels and through the most appropriate channels. Promotional decision models are evaluated and the unit includes promotional objectives, characteristics, messages and budgeting and research. Students will find this an interesting, up-to-date, case orientated course.

BS360 Corporate Strategy
Required unit for the Bachelor of Business
Pre-requisite: BS160 Principles of Management, BS112 Accounting for Business, BS220 Managerial Finance

This unit integrates knowledge obtained from previous and concurrent courses with personal experiences and preferences. The use of current case studies provides opportunity for practice and experimentation in strategy formulation. Emphasis is on how to convert vision and intuition into definitive plans that can be operationally implemented. Strategic concepts are used to assist the student in making the transition from a change-resistant approach to a change and future-orientated approach characteristic of strategic thinking.

BS369 Innovation and Entrepreneurship
Elective unit
This unit examines the role of innovation and technology management in the development of companies and organisations competing in global markets. Topics to be covered include organisational structures and management styles, entrepreneurship and the growth of companies, the process of technological innovation, the management of research and development, and project evaluation including financial evaluation and risk analysis. Extensive use will be made of case studies showing how innovative products, processes and services have been conceived, developed and marketed.

BS391 Directed Individual Study (Business)
Elective unit
This subject enables students to select and analyse an approved issue within one of the Business disciplines (Accounting, Finance, Management, Marketing or Tourism). To fulfil the requirements of the unit, students must select and refine an area of research interest, negotiated with the supervisor on an agreed research topic, present a research proposal for approval, conduct the research, and then write and submit a detailed research.

RM100 Research Methods
The foundation unit RM100 provides a broad conceptual approach to research methodology. It enables students to understand the difference between qualitative and quantitative data and how to formulate research questions.

Environmental Studies Units
BBus students can study the following Environmental Studies units as electives:

SE282 Ecotourism and Heritage Management
Elective unit
This unit focuses on interpretation and management techniques in natural and heritage settings. Interpretation is defined as a teaching technique, a service and a management tool to encourage environmental protection. Management techniques are also described for visitors in sensitive natural, cultural and heritage settings. Subjects reviewed include the value of nature and heritage, indigenous perspectives on interpretation and heritage management, tour management and guiding. The unit includes presentations by CALM staff.

SE352 Natural Resources Management
Elective unit
This unit provides an introduction to natural resource management. It examines different types of resources including air, water, land, wildlife, minerals and energy. It defines renewable and non-renewable resources and examines their abundance and distribution. Management of natural resources is examined with reference to economic, political and environmental considerations and human population. The unit incorporates a number of field trips, seminars and video presentations.

SE380 Recreation Planning and Management
Elective unit
Outdoor recreation planners and managers of public open space are constantly confronted with the dual challenge of how to provide high quality, sustainable experiences for visitors while safeguarding parks and other recreation areas from overuse and abuse. This course explores the theory and practice of recreation planning and management in natural areas using local examples to demonstrate appropriate processes and techniques in: identifying and assessing recreational opportunities; planning, designing and constructing recreation areas and facilities; communicating with visitors; managing visitor impacts and risks; planning and providing facilities for people with disabilities.

Information & Communication Technology Units (IEC / ICT)
New units and courses are proposed from 2004, students will be advised when unit descriptions are available.